{"id":2656,"date":"2019-01-16T16:54:55","date_gmt":"2019-01-16T21:54:55","guid":{"rendered":"https:\/\/www.artik.com\/toronto-blog\/?p=2656"},"modified":"2025-10-10T01:02:13","modified_gmt":"2025-10-10T05:02:13","slug":"battle","status":"publish","type":"post","link":"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/battle\/","title":{"rendered":"Apple vs. Microsoft: Battle of the Custom Uniforms"},"content":{"rendered":"<p>Let&#8217;s bring our competitors into the ring,<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2657\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-microsoft.png\" alt=\"Apple vs Microsoft Custom Printed Uniform Design\" width=\"410\" height=\"410\" srcset=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-microsoft.png 800w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-microsoft-150x150.png 150w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-microsoft-300x300.png 300w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-microsoft-768x768.png 768w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/p>\n<p>In the red corner is Microsoft. Weighing in at\u00a0135,000 employees and with a value of\u00a0$753 billion dollars. In the blue corner is\u00a0Apple\u00a0with 132,000 employees and a value of a trillion bucks (give or take a billion).<\/p>\n<p><strong>Let&#8217;s fight!<\/strong><\/p>\n<p>When your crammed into a crowded Apple Store on Black Friday surrounded by dabbing neonates and confused elders, it&#8217;s nice to see the blue t-shirt of a Genius and feel like everything is going to be ok. Apple&#8217;s uniforms are calming to look at.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2670 size-large\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-1024x590.png\" alt=\"Do you work here or are you wearing a blue t-shirt?\" width=\"1024\" height=\"590\" srcset=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-1024x590.png 1024w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-300x173.png 300w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-768x442.png 768w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Problem is blue t-shirts are so common that you aren&#8217;t able to tell who is an employee and who is just wearing blue. You&#8217;ll find yourself staring at chests, trying to find that tiny printed Apple logo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-2659\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft-1024x578.jpg\" alt=\"Microsoft custom printed t-shirt uniforms\" width=\"1024\" height=\"578\" srcset=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft-1024x578.jpg 1024w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft-300x169.jpg 300w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft-768x433.jpg 768w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Holy cow!<\/p>\n<p>Microsoft went for it with the brightly coloured uniforms. These shirts are unique enough that you won&#8217;t mistake a random person for a Microsoft employee.<\/p>\n<p>The <span style=\"color: #00ff00;\">lime green<\/span>, <span style=\"color: #fff200;\">dandelion yellow<\/span>, <span style=\"color: #d324ff;\">hot purple<\/span> and <span style=\"color: #00ffff;\">sky blue<\/span> are not the most relaxing hues to look at, but they&#8217;re fun and inviting.<\/p>\n<p><strong>Why did Microsoft make their uniforms so bright?<\/strong><\/p>\n<p>Imagine you work at Microsoft. One day your boss comes up to you and says:<\/p>\n<ul>\n<li>Can you design uniforms for the Microsoft Store employees?<\/li>\n<li>Make sure you don&#8217;t rip off the Apple uniforms.<\/li>\n<li>Also, make sure the uniforms match our branding (which is currently changing)<\/li>\n<li>They need to be distinct enough to stand out in the mall.<\/li>\n<li>Don&#8217;t do anything too weird. Or too normal.<\/li>\n<li>Good luck!<\/li>\n<\/ul>\n<p>You can see the challenge they faced, I think Microsoft&#8217;s solution was creative and surprisingly modern. Taking colours from the Windows logo makes the store look lively and fun.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2660\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-2.27.18-PM.png\" alt=\"Microsoft logo for uniform design\" width=\"162\" height=\"129\" srcset=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-2.27.18-PM.png 778w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-2.27.18-PM-300x240.png 300w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-2.27.18-PM-768x614.png 768w\" sizes=\"(max-width: 162px) 100vw, 162px\" \/><\/p>\n<p><strong>It speaks to a growing divide between the two companies.<\/strong><\/p>\n<p>Back in 2007, Apple defined coolness as a black turtleneck and a sleek phone. Everything was simplified and reduced to simple shapes and white\/gradient backgrounds.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2661\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-steve-jobs.jpg\" alt=\"Apple defined brand coolness in 2007 with Steve Jobs and the iPhone\" width=\"335\" height=\"247\" srcset=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-steve-jobs.jpg 600w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-apple-steve-jobs-300x222.jpg 300w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/p>\n<p>Suddenly every company wanted to <em>modernize<\/em> with a simplified logo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2663 \" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-3.00.57-PM.png\" alt=\"\" width=\"555\" height=\"366\" srcset=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-3.00.57-PM.png 946w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-3.00.57-PM-300x198.png 300w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-3.00.57-PM-768x507.png 768w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p>Companies that had a unique identities were hacking them down to simple shapes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2664\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-3.02.59-PM.png\" alt=\"\" width=\"504\" height=\"106\" srcset=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-3.02.59-PM.png 894w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-3.02.59-PM-300x63.png 300w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-16-at-3.02.59-PM-768x162.png 768w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>Now it&#8217;s 2019 and you can feel the pendulum swing away from simplicity. We want humanity.\u00a0<a href=\"https:\/\/jnd.org\/complexity_is_good_simplicity_overrated_misc_magazine\/\">We want<\/a> <a href=\"https:\/\/jnd.org\/complexity-is-good-simplicity-overrated-misc-magazine\/\">complexity<\/a>, we want honesty. Life is more interesting than a clean brand.<\/p>\n<p>That is why I like the direction Microsoft has gone with their uniforms, their stores and their branding. Everything is fun and lively and colourful. Check out these articles saying the <a href=\"https:\/\/www.businessinsider.com\/apple-store-vs-microsofts-flagship-store-pictures-details-2018-1\">Microsoft store is more fun<\/a> and\u00a0<a href=\"http:\/\/time.com\/4824430\/microsoft-surface-apple-cool\/\">Microsoft has stolen Apple&#8217;s &#8220;cool factor.&#8221;\u00a0<\/a><\/p>\n<p>Microsoft isn&#8217;t trying to look cool, and isn&#8217;t that the coolest thing you can do?<\/p>\n<p><strong>Conclusions<\/strong><\/p>\n<p>Apple and Microsoft have gone in different directions over the years. Apple stuck with sleek and simple design while Microsoft is going for a dorkier, more vibrant look.<\/p>\n<p>You&#8217;ll have to decide which brand you like better, but for me&#8230; <strong>Microsoft wins.\u00a0<\/strong><\/p>\n<figure id=\"attachment_2665\" aria-describedby=\"caption-attachment-2665\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-2665\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft4.jpg\" alt=\"Microsoft went with a colourful look that doesn't take itself too seriously.\" width=\"1000\" height=\"623\" srcset=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft4.jpg 1000w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft4-300x187.jpg 300w, https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/vs-microsoft4-768x478.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-2665\" class=\"wp-caption-text\">You win Microsoft! Your colourful look is totally dorky yet oddly modern.<\/figcaption><\/figure>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2671\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/trophy.gif\" alt=\"\" width=\"163\" height=\"250\" \/><img decoding=\"async\" class=\"alignnone wp-image-2672 size-full\" src=\"https:\/\/www.artik.com\/toronto-blog\/wp-content\/uploads\/2019\/01\/bill.gif\" alt=\"Bill &quot;dabster&quot; Gates\" width=\"250\" height=\"250\" \/><\/p>\n<p><strong>At Artik we put way too much thought into stuff like this<\/strong><\/p>\n<p>If you follow us on <a href=\"http:\/\/www.instagram.com\/artiktoronto\">Instagram<\/a>, you know that we&#8217;re design nerds.<\/p>\n<p>About 35 years ago, we opened Artik in a flea market in Toronto. We started by printing our own funny designs to sell to tourists, over time we started printing other people&#8217;s designs on t-shirts and hoodies.<\/p>\n<p>Yada yada yada, now we&#8217;re Canada&#8217;s greatest\u00a0<a href=\"https:\/\/www.artik.com\/screen-print\/\">screen printing<\/a> and <a href=\"https:\/\/www.artik.com\/embroidery\/\">embroidery<\/a> shop.<\/p>\n<p>We work with all kinds of people working on all kinds of different things. There are constantly new people coming in and everyone has their own ideas for merch, promo items and apparel.<\/p>\n<p>So if you want to order your own\u00a0<a href=\"https:\/\/www.artik.com\/custom-t-shirts.html\">custom tees for staff uniforms<\/a>\u00a0we&#8217;re your best bet. We also\u00a0<a href=\"https:\/\/www.artik.com\/apparel\/sweats-shirts.html\">screen-print designs onto hoodies<\/a>,\u00a0<a href=\"https:\/\/www.artik.com\/drinkware.html\">customize mugs and bottles<\/a>,<a href=\"https:\/\/www.artik.com\/apparel\/sweats-shirts.html\">\u00a0<\/a><a href=\"https:\/\/www.artik.com\/headwear.html\">embroider hats<\/a> and <a href=\"https:\/\/www.artik.com\/sports-uniforms.html\">make uniforms for sports teams<\/a><a href=\"https:\/\/www.artik.com\/apparel\/sweats-shirts.html\">.<\/a><\/p>\n<p>Check out our full site <a href=\"https:\/\/www.artik.com\">www.artik.com<\/a>\u00a0to see everything we do, maybe one day we&#8217;ll work on something together.<\/p>\n<p>Until then, bye bye!<\/p>\n<p><em>[Editors note: You don&#8217;t need to say &#8220;bye bye&#8221; at the end of blog posts.]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&rsquo;s bring our competitors into the ring, In the red corner is Microsoft. Weighing in at&nbsp;135,000 employees and with a value of&nbsp;$753 billion dollars. In the blue corner is&nbsp;Apple&nbsp;with 132,000 employees and a value of&nbsp;[..]&nbsp;&nbsp;&nbsp;<a class=\"moretag\" href=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/battle\/\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":2666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72,64],"tags":[318,119,150,320,317,319],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple vs. Microsoft: Battle of the Custom Uniforms | Artik Blog<\/title>\n<meta name=\"description\" content=\"Let&#039;s bring our competitors into the ring, In the red corner is Microsoft. Weighing in at\u00a0135,000 employees and with a value of\u00a0$753 billion dollars. In\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artik.smartwebsitedesign.com\/toronto-blog\/battle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple vs. Microsoft: Battle of the Custom Uniforms | Artik Blog\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s bring our competitors into the ring, In the red corner is Microsoft. Weighing in at\u00a0135,000 employees and with a value of\u00a0$753 billion dollars. 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